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Events

Technology is the game changer for sports betting, argues ICE Africa speaker, Seun Methowe

Tuesday 20 de August 2019 / 13:22

2 minutos de lectura

(London).- Seun Methowe, Head of Advertising and Partnership Sales, at global live sport OTT platform, DAZN, believes that new technologies and in particular streaming will create more demand from upwardly mobile players and lead to a transformation in the way that betting brands and broadcasters engage with the market.

Technology is the game changer for sports betting, argues ICE Africa speaker, Seun Methowe

Speaking ahead of his appearance at October’s ICE Africa where he will be one of 65 thought leaders contributing to the event’s learning streams, Methowe, confirmed: "DAZN’s platform Goal.com is the number one football destination on the continent with more than 20m users drawn from throughout the regulated gaming economies. We are already working with major broadcasters and betting firms across Africa and there’s no doubt that technology will revolutionize the consumption of live and original sports content.”

He added: “New markets in entertainment, including virtual and fantasy football, are trends that experts in the gambling and betting industry will need to explore. Millennials in Africa are upwardly mobile and aspirational with huge numbers digesting information on sports, news and entertainment platforms with social media contributing to the ‘fuelling’ of this information digest.

"Content providers within the gaming industry are looking towards the creation of sustainable models and with a huge population base in excess of 1.3bn the potential in Africa is massive. ICE Africa is a powerful networking platform for stakeholders and therefore invaluable to any operator, decision maker or executive in the industry to garner knowledge and the opportunities that exist to grow their businesses."

ICE Africa (2-3 October, Sandton Convention Centre, South Africa) provides an invaluable opportunity for operators, regulators and suppliers to meet, network, share best practice and see the very latest gaming products and services from the industry’s leading innovators. Described by industry observers as ‘A showcase event that Africa can be proud of’ attendees will benefit from a programme of engaging content including Thought Leadership, Training, Regulation, Online vs. Retail, Integrated Resorts, Branding, Marketing, Sports Content: How will the growth of streaming services impact sports betting and horse racing?

For more information on all of the opportunities available at gaming's only B2B pan-African event and to register, visit: www.iceafrica.za.com

Categoría:Events

Tags: ICE, ICE Africa, Clarion Gaming,

País: United Kingdom

Event

SBC Summit 2025

16 de September 2025

EGT Digital reinforces its position as a trusted global provider and creates new business opportunities at SBC Summit

(Lisbon, SoloAzar Exclusive).- At SBC Summit, EGT Digital made waves with the launch of Power & Glory Athina and SugarVille 1000, plus major upgrades to its AI-powered X-Nave platform. In this interview, Head of Sales Tsvetomira Drumeva shares how the company is driving innovation, expanding globally, and delivering high-performance solutions. Read on to discover what sets EGT Digital apart.

Tuesday 07 Oct 2025 / 12:00

From Legacy to Lifestyle: Belatra Transforms iGaming at SBC Summit 2025 with Narrative Worlds and Bold Innovation

(Lisbon, SoloAzar Exclusive).- At recent SBC Summit 2025, Belatra didn’t just showcase games — it invited the industry into an immersive universe. In this Q&A, Kateryna Goi, Chief Marketing Officer, shares how the company’s 30+ years of experience came to life through bold storytelling, creative design, and unforgettable experiences. From the debut of Mummy Universe to a unique collaboration with a Portuguese winery, Belatra’s presence in Lisbon marked a clear statement: the future of iGaming lies in blending technology, emotion, and culture.

Tuesday 07 Oct 2025 / 12:00

R. Franco Digital at SBC Summit 2025: Innovation, Regulation, and Global Expansion with the IRIS Platform

(Lisbon, SoloAzar Exclusive).- In this exclusive interview, Javier Sacristán Franco, International RF Business Director at R.Franco, shares the company’s global vision and its value proposition based on technological innovation, regulatory compliance, and content tailored to each market. From the launch of new slot titles to the prominence of its IRIS platform, the Spanish company reaffirms its commitment to sustainable growth across Europe and Latin America.

Monday 06 Oct 2025 / 12:00

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