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Events

Technology is the game changer for sports betting, argues ICE Africa speaker, Seun Methowe

Tuesday 20 de August 2019 / 13:22

2 minutos de lectura

(London).- Seun Methowe, Head of Advertising and Partnership Sales, at global live sport OTT platform, DAZN, believes that new technologies and in particular streaming will create more demand from upwardly mobile players and lead to a transformation in the way that betting brands and broadcasters engage with the market.

Technology is the game changer for sports betting, argues ICE Africa speaker, Seun Methowe

Speaking ahead of his appearance at October’s ICE Africa where he will be one of 65 thought leaders contributing to the event’s learning streams, Methowe, confirmed: "DAZN’s platform Goal.com is the number one football destination on the continent with more than 20m users drawn from throughout the regulated gaming economies. We are already working with major broadcasters and betting firms across Africa and there’s no doubt that technology will revolutionize the consumption of live and original sports content.”

He added: “New markets in entertainment, including virtual and fantasy football, are trends that experts in the gambling and betting industry will need to explore. Millennials in Africa are upwardly mobile and aspirational with huge numbers digesting information on sports, news and entertainment platforms with social media contributing to the ‘fuelling’ of this information digest.

"Content providers within the gaming industry are looking towards the creation of sustainable models and with a huge population base in excess of 1.3bn the potential in Africa is massive. ICE Africa is a powerful networking platform for stakeholders and therefore invaluable to any operator, decision maker or executive in the industry to garner knowledge and the opportunities that exist to grow their businesses."

ICE Africa (2-3 October, Sandton Convention Centre, South Africa) provides an invaluable opportunity for operators, regulators and suppliers to meet, network, share best practice and see the very latest gaming products and services from the industry’s leading innovators. Described by industry observers as ‘A showcase event that Africa can be proud of’ attendees will benefit from a programme of engaging content including Thought Leadership, Training, Regulation, Online vs. Retail, Integrated Resorts, Branding, Marketing, Sports Content: How will the growth of streaming services impact sports betting and horse racing?

For more information on all of the opportunities available at gaming's only B2B pan-African event and to register, visit: www.iceafrica.za.com

Categoría:Events

Tags: ICE, ICE Africa, Clarion Gaming,

País: United Kingdom

Event

SiGMA Central Europe

03 de November 2025

Uplatform Captivates SiGMA Central Europe 2025: Fresh Ideas, Juicy Results

(Cyprus).- At Fiera Roma, where countless booths fought for attention, only one stopped attendees in their tracks and sparked the reaction, “You have to see this”—Uplatform’s standout showcase.

Thursday 20 Nov 2025 / 12:00

SiGMA Central Europe: An Exclusive Conversation with GR8 Tech’s Chief Sales Officer Yevhen Krazhan

(Rome, SoloAzar Exclusive).- In this interview, Yevhen Krazhan, Chief Sales Officer at GR8 Tech, discusses the cutting-edge products and solutions showcased at SiGMA Central Europe, the audience’s enthusiastic response, and how GR8 Tech is carving out a strong position in high-growth regions such as MENA, Africa, and Latin America.

Thursday 20 Nov 2025 / 12:00

Belatra Showcases Innovation and Expansion Strategy at SiGMA Central Europe

(Rome, SoloAzar Exclusive).- Belatra Games made a powerful impression at SiGMA Central Europe, where Chief Marketing Officer Kateryna Goi unveiled the company’s latest titles and strategic vision. The booth buzzed with excitement as visitors explored novelties such as Long Neck Fortune, Goose Boom Bang, and Fortune Mummy, alongside the centerpiece attraction—the Mummyverse, a connected universe of thrilling slot experiences. Read more about company’s growth and future expansion across Europe.

Wednesday 19 Nov 2025 / 12:00

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